Issue #1: Tea brands storm Paris, California and Bangkok

第1期:茶饮品牌进军巴黎、加州与曼谷

Sample issue, October 2026 样刊

TL;DR:
  1. ChaPanda: 100+ overseas stores in 13 countries and regions, 130+ signed; now open at the Carrousel du Louvre. EZ Newswire
  2. BINGXUE: first US store (Davis, California); 1,500+ overseas stores in 18 countries and regions, with an overseas closure rate below 1% (company claim). Media OutReach
  3. heytea: 120+ international stores; global LISA collaboration launched Oct 15. Marketing-Interactive
  4. Shaxian Snacks: 242 stores in 81 countries as of September 2026. China Daily
Source links last checked 2026-10-18. Changelog

1. ChaPanda opens at the Carrousel du Louvre

ChaPanda says it is the first Chinese modern tea brand to open at the Carrousel du Louvre in Paris. It now has more than 100 overseas stores operating across 13 countries and regions, with agreements signed for more than 130. In France it is prioritizing landmark locations over rapid openings. Source: EZ Newswire, Oct 9, 2026

茶百道(ChaPanda)称其成为首个入驻巴黎卢浮宫卡鲁塞尔商场的中国新式茶饮品牌。海外已运营门店超100家,覆盖13个国家和地区,签约门店超130家。在法国,品牌优先布局地标门店而非快速扩张。

2. BINGXUE enters the US

BINGXUE, a mass-market tea brand from Shandong, opened its first US store in Davis, California. The company says it has entered 18 countries and regions since 2023, with over 1,500 overseas stores in operation and an overseas closure rate below 1%. Source: Media OutReach, Oct 9, 2026

山东平价茶饮品牌冰雪(BINGXUE)在美国加州戴维斯开出首店。公司称自2023年以来已进入18个国家和地区,海外营业门店超1,500家,海外闭店率低于1%。

3. heytea x LISA goes global

heytea launched a global collaboration with LISA on Oct 15 around its Mango Coconut Sticky Rice drink, across mainland China, Hong Kong, Macao and international markets. heytea has more than 120 international stores and recently opened its first store in Thailand. Source: Marketing-Interactive, Oct 16, 2026

喜茶于10月15日与LISA推出全球联名,主打芒果椰子糯米饭饮品,覆盖中国内地、港澳及海外市场。喜茶海外门店超120家,近期在泰国开出首店。

4. Shaxian Snacks: 242 stores in 81 countries

According to the Shaxian Snacks Industry Service Center, as of September 2026 the brand has 242 stores in 81 countries and is expanding through trademark licensing with local catering firms. It names trademark squatting abroad as a persistent challenge. Source: China Daily, Oct 14, 2026

据沙县小吃产业服务中心,截至2026年9月,沙县小吃在81个国家拥有242家门店,通过商标授权与当地餐饮企业合作扩张。海外商标抢注仍是长期挑战。